I start off any logo creation with a deep dive into the location, interests and ideas that the client has. Gaining as much information prior to designing not only streamlines the process but also ensures that the clients is heard and part of the process. The next step I move into is sketching out all ideas that come to mind. This way I have a variety of shapes and concepts to pick, choose and combine into further steps. Throughout the creation of over a hundred logos, I’ve ensured that each logo has a different story behind it. Having clients feel confident in their new branding is extremely rewarding.