KFI sauces is a family run company that has developed a line of chutney sauces and cooking sauces. Working with their CEO and COO, I redesigned all the labels for their cooking sauces. Cooking sauces now follow a product system with updated typography and new food photography that compliment the different types of sauces. Bottle labels also have new cooking icons to visually show the new cooking language. Along with cooking sauce labels, product holders that can be seen in Costco were also designed made by me with a custom dieline. Ad campaigns were launched to promote the newly designed bottles. They were created for storefronts as well as a multiple social/tv ads with custom hand drawn animations that I drew. After the redesign of the product labels, KFI saw an increase in sales and increased their store market.